“I’m in business, and lots of people want what I’m selling.”
I meet a lot of people, and when I meet them, many of them tell me a statement…just like that.
I don’t run anything like the Shark Tank TV show, but I hear more than my share of business ideas and plans. A few of them are good. A few of them are really impressive.
Most of them, however, just plainly are underdeveloped. (There isn’t enough there to say that “it stinks.”)
I don’t care if you have a really neat product idea, prototype, or inventory. I don’t care if you are able to provide awesome service.
As a business person, you need to be able to answer the question, “WHO is going to buy (what you’re offering)?”