Sunday, August 24, 2014

Do we really want success or just an excuse?

Most people say…or even think…that they want to be successful.

We certainly prefer it, but do we really WANT it?

I think of this question nearly every day for myself and other people I see.

Most recently, this video prompted me to think about it a little more.  It’s really good (and it’s short).

This video is good, but you want to know the truth?

Sunday, August 17, 2014

Over-Delivering: The Values & Why It’s So Hard

“You need to over-deliver.”

We keep hearing that we need to over-deliver, and most of us appreciate people and companies that do over-deliver.

Why do we like it so much?

We don’t expect it.  It genuinely creates a feeling of “Wow!” inside us, even if only might vocalize our appreciation for getting such a good product or service.

So why do so few of us over-deliver?

Sunday, August 10, 2014

Is your success really in the toilet? (That might be good!)

Do you want to be successful?

It seems like a silly question, but the more experience I get, the more I realize it's one of the most pertinent questions...ever.

A silly question would be...Do you WISH you were successful?

We might want the money, fame, or some other benefit of being "successful," but there is usually a lot more that happens BEFORE people become successful.

However, recently I was reading something in Entrepreneur magazine, and there was one thing that will stick with me for a long time.  It seems to be the quickest way to gauge whether you REALLY want to be successful.

Are you willing to scrub toilets?

Sunday, August 3, 2014

Key to Success: What award do you win? (How are you memorable?)

Do you want to be a success in business?  As a person?

The formula for success is complex (I’m pretty sure.), but if we keep finding definite pieces—even one at a time—we can slowly inch ourselves closer to success.

(Of course, we have to implement what we find, but our chances of “implementing” anything we cannot identify is putting our success chances in serious jeopardy.  Sometimes we hit targets without trying, but that’s never a good “plan.”)

There is one question that puts it all in perspective, at least to someone focuses on success.

Sunday, July 27, 2014

Nobody Goes to Book Signings: Big Mistake by Beginning Authors

I see, hear, and read about many authors wanting to go to a book signing, and most of them are making a BIG MISTAKE.


Sylvia Hubbard, an author of many books and founder of the Motown Writers Network, is brilliant for so many reasons.  At her monthly meetings to help local authors, she gives amazing tips.

One of these tips is to AVOID book signings.

Why avoid book signings?  How are people going to learn about my books?

Sunday, July 20, 2014

Debunking a Marketing Myth: People buy what you're selling

I'm really lucky in a lot of ways, but one specific way I am lucky is that I get to talk about marketing strategy with a lot of people.

I'm reading a book by Malcolm Gladwell called Outliers, and it's really a great book.  (I'm going to add this to my suggested reading list.)  One of the central points within the book is that we do not get to be really "good" at something until we've done it for 10,000 hours.

I did not get into the "marketing game" until 2009, and I'm still learning a tremendous amount about it.  Certainly, I read quite a bit about marketing--each books and articles, and I do my fair share of "marketing actions."  However, I feel like I learn a TON almost every time I have a conversation with someone about how to make their business generate more sales.

One of the most frequently recurring themes is a belief that people buy what you are selling.

I'm learning that is ONLY SOMETIMES TRUE.

Let me rephrase that...Of all the people who buy from me, very few of them buy what I am selling.

So what are they buying?

Sunday, July 6, 2014

Google SEO: It really ain’t that hard – Only 2 Main Questions to Ask

People would like to read everything you need to know about SEO.

SEO is something that seems to mystify people.  From what I can see, there are all sorts of gurus but not necessarily any experts.

I don’t blame people and companies for wanting to know more about SEO.  After all, people use search engines to answer their questions all of the time, every day…many times a day.

Of course, Google is the king of those search engines.  Since so many people use Google, why wouldn’t we want to find ways to have search engines, like Google, list good things about us?

Google gets roughly two-thirds (2/3) of all of the searches.  Nobody else is even close.

So the actual question is…HOW can we optimize our pages for the Google search engine (Google SEO)?

Really, there are only two (2) questions to ask:

Sunday, June 29, 2014

Wish you had more time? Ask this question

Do you wish you had more time to do more of the things that matter most to you?

It seems like we have all of these time-saving devices, but few of us (including me...most of the time) seem to have more time, despite those time-saving devices.

The explanation has to do with standards, but often those standards are self-imposed.  We feel like we have to do a lot of things that plainly don't benefit us.

Want more time for yourself?

Simply ask yourself THIS question...