As I write this, I’m still learning about “what it takes” to be a business owner. I’ve figured out some things, but the more I learn, the more I realize how many others figured out MORE than me.
That’s okay. I just try to learn from them as best as I can.
In addition to noticing the business owners who are doing well, I try to pay attention to business owners that are not doing as well. I try to compare what I see within each and do my best to identify some of the biggest differences.
Here is what I observed that the smart business owners do:
1. Sell Packages, not Commodities
2. Present According to Customer’s Wants, not Needs
3. Create Win-Win Situations for Employees and Contractors
Let me take a moment (or two) to explain each of these.