Sunday, September 21, 2014

One of the Biggest Mistakes Freelancers Make



Freelancing is cool.  I like the idea that someone can make some money with their skill set.  Maybe they make a little bit of money; possibly they make a lot.

However, I hear a TON of freelancers make one (1) critical mistake.  At least, I consider it to be a mistake.


Somewhere, I hear coaches make a suggestion that sounds good.  They tell their students that they need to charge what they feel their time is worth.

That seems like great advice…until we look at it more closely.

What’s wrong with that advice?

Sunday, September 14, 2014

1 Great Overlooked SEO Tip Using Google Drive



I have a great SEO tip that is a great way to make sure Google has a chance of listing you, and it’s EASY!

If you have a presentation, it’s a great idea to upload it to Slideshare.


However, here is a way that you will get more mileage from that presentation.  Upload it to Google, but you need to do it properly, and it only requires a few steps

You will get, at least, two (2) benefits from doing this.

1. You will create another backlink (maybe your presentation contains your link?)
2. Google will be quick to index your site (meaning they will know it’s available for them to list)

Let’s take a look at the steps to implement this Google SEO tip:

Sunday, September 7, 2014

Neat Easy Marketing Trick – Slideshare – Include Video (after uploading)



I learned a neat marketing trick that is easy to apply within Slideshare, the online presentation site.

While doing some online marketing work for a client, I was trying to find ways to get his number out there more.  One of the things I notice that seems to help is getting links from Slideshare.

However, another benefit of loading presentations to Slideshare is that it is a solid way to help build your credibility as an expert.  The more presentations you have uploaded, the more “active” you appear to be.

(As of this writing, I am guilty.  I only have two presentations that I’ve uploaded.   Check my Slideshare account here.  I did that to encourage myself to generate more presentations and upload them. I give plenty of talks; so I have no excuse!)

If you do not made any videos, this might not be all that helpful, but I think that even you can benefit from this trick.

If you do have videos, you might LOVE this little trick! (You can skip past the question for the "how to.")

Sunday, August 31, 2014

Marketing Reminder: 3 Reasons People Really Buy



When I meet people at different networking events, I notice a lot of different things.  Some of what I notice is really good, and I realize I need to figure a way to incorporate that into my own business. Other times, what I notice makes me shutter.

A lot of people’s marketing approach makes me shudder.

I’m not talking about the people and businesses who have a marketing approach, but it’s different than mine.


I’m talking about the businesses that seem to have no marketing approach, or the approach they take focuses on a conversation inside their mind…instead of their customers’.

From what I can see, people buy for three (3) reasons, and need is not one of them—not usually.

Sunday, August 24, 2014

Do we really want success or just an excuse?



Most people say…or even think…that they want to be successful.

We certainly prefer it, but do we really WANT it?

I think of this question nearly every day for myself and other people I see.

Most recently, this video prompted me to think about it a little more.  It’s really good (and it’s short).



This video is good, but you want to know the truth?

Sunday, August 17, 2014

Over-Delivering: The Values & Why It’s So Hard



“You need to over-deliver.”

We keep hearing that we need to over-deliver, and most of us appreciate people and companies that do over-deliver.

Why do we like it so much?

We don’t expect it.  It genuinely creates a feeling of “Wow!” inside us, even if only might vocalize our appreciation for getting such a good product or service.

So why do so few of us over-deliver?

Sunday, August 10, 2014

Is your success really in the toilet? (That might be good!)



Do you want to be successful?

It seems like a silly question, but the more experience I get, the more I realize it's one of the most pertinent questions...ever.

A silly question would be...Do you WISH you were successful?

We might want the money, fame, or some other benefit of being "successful," but there is usually a lot more that happens BEFORE people become successful.

However, recently I was reading something in Entrepreneur magazine, and there was one thing that will stick with me for a long time.  It seems to be the quickest way to gauge whether you REALLY want to be successful.

Are you willing to scrub toilets?

Sunday, August 3, 2014

Key to Success: What award do you win? (How are you memorable?)



Do you want to be a success in business?  As a person?

The formula for success is complex (I’m pretty sure.), but if we keep finding definite pieces—even one at a time—we can slowly inch ourselves closer to success.

(Of course, we have to implement what we find, but our chances of “implementing” anything we cannot identify is putting our success chances in serious jeopardy.  Sometimes we hit targets without trying, but that’s never a good “plan.”)

There is one question that puts it all in perspective, at least to someone focuses on success.