Freelancing is cool. I like the idea that someone can make some money with their skill set. Maybe they make a little bit of money; possibly they make a lot.
However, I hear a TON of freelancers make one (1) critical mistake. At least, I consider it to be a mistake.
Somewhere, I hear coaches make a suggestion that sounds good. They tell their students that they need to charge what they feel their time is worth.
That seems like great advice…until we look at it more closely.
What’s wrong with that advice?